Ad Tech Companies Rely on Internap's Bare-Metal Servers to Meet Real-Time Performance Demands of Big Data Workloads
The digital advertising industry is growing rapidly as consumers spend more time online via mobile and social channels. Media research firm
"As companies increasingly turn to online channels when allocating their marketing budgets, digital advertising platforms can easily become overwhelmed with analyzing and processing petabytes of data and experience unacceptable lags when faced with a deluge of requests," said
Internap also uniquely allows ad tech customers to meet their full range of workload requirements by hybridizing bare-metal with other infrastructure, including public cloud, managed hosting and high-density colocation that can support up to 18kW per rack for high-end servers and specialized infrastructure.
Taptica helps marketers engage with mobile users via Internap's hybrid bare-metal and public cloud
Taptica - a leading mobile user engagement platform that serves 150 advertisers like Zynga, EA, OpenTable, Expedia and Disney and handles more than 400 billion real-time mobile ad requests per month - joins the growing number of ad tech companies relying on Internap's hybrid and bare-metal infrastructure. The company's platform helps brands and app developers to engage valuable mobile users through mobile targeting, single point of access to real-time bidding exchanges and mobile ads and video campaigns.
As a result of exponential customer growth and ad request volume since its founding in 2012, Taptica sought an infrastructure solution that could more effectively meet the current performance demands placed on its platform and seamlessly scale to address future growth. Taptica chose to transition the majority of its customer-facing workloads from a large commodity cloud provider to Internap's globally distributed, bare-metal infrastructure. Taptica is also using Internap's OpenStack-based public cloud (next-generation AgileCLOUD) for less performance-intensive workloads associated with product and network testing, replication and temporary services. Additionally, Internap's global Performance IP™ service with patented Managed Internet Route Optimizer™ (MIRO) technology ensures that Taptica's customer traffic is delivered over the fastest Internet path, resulting in a reliable, seamless experience for advertisers, regardless of geographic location.
"In the last two years, our customer base and the amount of requests coming through our platform have grown dramatically," said
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Taptica is a leading mobile user acquisition platform that offers brands and app developers a full suite of advertising and monetization solutions, bringing value to its thousands of clients by helping them acquire profitable users and generate meaningful revenue. Taptica's solutions help app developers every step of the way, from the initial stages of launch and user acquisition to optimizing and enhancing the value of their user-base. Amongst Taptica's clients are EA, Pocketgems, GREE, ngmoco,
Internap is the high-performance Internet infrastructure provider that powers the applications shaping the way we live, work and play. Our hybrid infrastructure delivers performance without compromise - blending virtual and bare-metal cloud, hosting and colocation services across a global network of data centers, optimized from the application to the end user and backed by rock-solid customer support and a 100% uptime guarantee. Since 1996, the most innovative companies have relied on Internap to make their applications faster and more scalable. For more information, visit www.internap.com.
This press release contains forward-looking statements. These forward-looking statements include statements related to the performance of our Internet infrastructure services and the benefits that our customers may receive from them. Because such statements are not guarantees of future performance and involve risks and uncertainties, there are important factors that could cause our actual results to differ materially from those in the forward-looking statements. These factors include the actual performance of our Internet infrastructure services; the reaction and behavior of customers and the market to our company; our ability to react to trends and challenges in our business and the markets in which we operate; the availability of services from Internet network service providers or network service providers providing network access loops and local loops on favorable terms, or at all; failure of third party suppliers to deliver their products and services on favorable terms, or at all; failures in or intrusions into our network operations centers, data centers, network access points or computer systems; our ability to provide or improve Internet infrastructure services to our customers; and our ability to protect our intellectual property; our ability to avoid infringing the intellectual property of others; as well as other factors discussed in our filings with the
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